Buffalo Trace refreshes London Cocktail Week with multi-layered media mix

The brief

To promote Buffalo Trace’s involvement in London Cocktail Week. The Media People were tasked not only to encourage the public to visit them at the main Spitalfields event but also to drive people to their takeover event at the Looking Glass in Hackney.

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The Solution.

Media mixology

This campaign used an effective combination of online and offline advertising through content marketing. Engagement with the public through editorial placements, videos and competitions convinced the attendees to explore the takeover event at The Looking Glass. The Media People also ensured that the content was tailored towards casual whiskey drinkers that were also East London focused.

The Results.

Recipe for success

Maximum capacity reached for the takeover event in Hackney, alongside consistently high visitor numbers to the experiential activity at London Cocktail Week.