First Time Buyer Research Results: October 2023

1

68%

of those looking to buy their first home in the next 18 months have not heard of Shared Ownership.

2

93%

would consider SO to take their first step onto the property ladder.

3

Cost of living and mortgage rate increases have slightly postponed buyers to Q1 ‘24 but has not deterred them.

4

Most first-time buyers are still both actively researching and saving deposits.

5

First time buyers expect to buy their first homes at 37, most saving for 4-6 years.

6

Shared Ownership seekers expect to buy within 2 years, a quicker path to ownership.

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 insights@themediapeople.co.uk