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Shared Ownership Week
Insight Hub
First Time Buyer Research Results: October 2023
1
68%
of those looking to buy their first home in the next 18 months have not heard of
Shared Ownership.
2
93%
would consider SO to take their first step onto the
property ladder.
3
Cost of living and mortgage rate increases have slightly postponed buyers to Q1 ‘24 but has
not deterred them.
4
Most first-time buyers are still both actively researching
and saving deposits.
5
First time buyers expect to buy their first homes at 37, most saving for
4-6 years.
6
Shared Ownership seekers expect to buy within 2 years,
a quicker path to ownership.
To access the full research piece, please email
insights@themediapeople.co.uk