October 30, 2025

How Club 3000 Scored Big Online and Off

From bingo halls to TikTok feeds, Club 3000 has grown into one of the UK’s most loved bingo brands. Our integrated strategy connected digital audiences with real players, real stories, and real excitement, proving that combining traditional media and creative content can bring community to life.

The Brief.

Club 3000 Bingo wanted to strengthen its community presence, refresh its brand image, and increase engagement across social and traditional media. The Media People were given two objectives:

1. Social & Content: Create a content strategy to grow Club 3000’s online community and reflect the fun, social atmosphere of its clubs.

2. Media & Launches: Run regional launch campaigns for new clubs in Edinburgh and Leeds, using traditional and digital media to drive awareness, footfall, and excitement.

The Solution.

Social & Content

We launched a 12-month social media retainer focused on Instagram, later expanding to TikTok as engagement grew. Our approach put content at the heart of the brand, transforming Club 3000’s social presence from promotional to personality driven. We built a strategy around community storytelling, humour, and trend led Reels that captured the energy of real bingo nights and the people who make them special. From club filming days to meme driven Reels, our goal was simple: make bingo feel relevant, entertaining, and part of local culture..

216

Social posts created across Instagram & TikTok

152,673

Organic social views

106K

Organic reach

6

In-club filming trips capturing authentic player moment

Media & Launches

To support new club openings in Edinburgh and Leeds, we implemented a fully integrated media strategy – combining TV, radio, press, OOH, door drops, and in-club activations to drive awareness and excitement.

We connected with local women aged 30+ through targeted door drops, supported by coverage in the Yorkshire Evening Post and Metro Yorkshire. Bold outdoor ads, from bus rears to billboards, helped spread the word, while PR and influencer activity created a real buzz. Everything culminated in high-energy opening nights, complete with Jack P. Shepherd’s celebrity appearance in Leeds where in-club POS, competitions, and social callouts tied online and offline audiences together.

2

Major club launches (Edinburgh & Leeds)

21.7M

Offline impressions across TV, radio, OOH, and print

7,450

Tracked scans and clicks from offline media

1,114

Tracked sign-ups from launch activity

40%

TV campaign over delivery and 3.95% radio over delivery

The results

Our ITV Yorkshire campaign overdelivered by 40%, achieving 6.2M impacts vs 4.2M planned, with 74% of adverts in central slots and 25% during peak hours. Radio extended the campaigns reach, connecting with 5.6M+ listeners across Greatest Hits Radio and other local stations.

We connected with local women aged 30+ through targeted door drops, supported by coverage in the Yorkshire Evening Post and Metro Yorkshire. Bold outdoor ads, from bus rears to billboards, helped spread the word, while PR and influencer activity created a real buzz. Everything culminated in high-energy opening nights, complete with Jack P. Shepherd’s celebrity appearance in Leeds where in-club POS, competitions, and social callouts tied online and offline audiences together.

All Nippon Air

To raise brand awareness of All Nippon Airways (ANA) as Japan’s largest and only 5-star airline for their London to Tokyo route and communicate this to potential guests.

  • 800% increase in EMEA routes to japan
  • ANA is growing four times faster internationally than it’s main competitor.
  • 8.2% increase in European passengers since 2018.
  • 5.1% increase in total revenue in the last year

Shared Ownership Week 2023

A decade ago, The Media People identified the remarkable advantages of Shared Ownership.

  • Our Content Was Seen Over 11 Million Times… And Heard Almost 7 Million Times.
  • 18.3 Million Impressions Delivered Offline And Online.
  • 20,000 New Website Visits To Our Shared Ownership Week Website.
  • 22,669 Leads Generated.
  • 553,000 3 Second Video Views.
  • £155,000 Media Investment… With An Additional £46k + Media Value.

Avis

Although the campaign pushed Avis away from the kind of messaging traditionally seen in the sector, it was worth the risk.

  • 17.4% AVERAGE AD RECALL ACROSS THE FIVE MARKETS
  • 185,000 NEW APP USERS
  • 14% BOOST TO BRAND CONSIDERATION
  • 7X INCREASE IN WEB CAR QUOTES IN IN CITIES WHERE THE ADS RAN

Spill the tea with Churchill Living

Following the Churchill Promise Christmas Campaign, we wanted to continue to hear from the Owners of Churchill Retirement Living.

  • 28.5K organic social views
  • 1.2k organic engagement
  • 141% increase in organic website traffic
  • 727k impressions
  • 18k clicks

L&Q PricedIn Case Study

The campaign continued to generate the high levels of leads L&Q had been enjoying but by building a more accurate picture of the target audience it meant those leads were now much more likely to be eligible for Shared Ownership. The process became more time and cost efficient for L&Q.

  • 90% OF APPLICANTS ELIGIBLE FOR SHARED OWNERSHIP