First Time Buyer Research Results: August 2023
1
Bank of England rate hike sparks fear and hesitancy in homebuying for many respondents.
2
Noticeable increase in savings for first-home deposits and a growing intent for homeownership.
3
Negative attitudes toward renting, identified through research and social listening, drive the desire for homeownership
4
Key demographics for our keenest “tomorrow” audience: DINKs, BOMD, and Soloists
