1
70%
of our consideration audience has never heard of Shared Ownership.
As we enter 2024, perceptions of the financial market are beginning to stabilise. Inflation and mortgage rates are settling, creating less distractions in the media.
2
3
Elevated rents, mortgage rates and inflation have left numerous potential first-time buyers feeling financially strained after a challenging 2023.
This trend persistently guides individuals toward accessible home ownership schemes, such as Shared Ownership.
4
5
We must carefully consider our messaging to the first-time buyer demographic. A greater focus on authentic, human stories, will help to build awareness and drive real conversion..
To access the full research piece,
please email insights@themediapeople.co.uk
