the social
lab.

A Social-First Approach: Data-Driven Social Media Strategy. Streamlined Social Media Management. Content That Connects.

The Where Data Meets Creativity

TikTok, Instagram, YouTube – the social media landscape is evolving. So is how people use it. What’s next? The Social Lab is at the forefront of social media strategy within our marketing agency. We offer a data-driven, people-first strategy, bespoke content creation and social media management services that drive results for your business. We keep a finger on the pulse with:

No guesswork. We have talented technicians dedicated to data collection, insight analysis and performance tracking. This information is used to build a purposeful content strategy.

Great social isn’t just a numbers game; it’s understanding what moves people to watch, like and click. So we scroll a lot: all screen time, no shame.

Quality content increases audience reach and the pool of people you can move down the marketing funnel. We take a calculated approach to every social media marketing strategy, analysing the data, optimising the content plan and improving your outreach with each social media campaign.

Workshops

Balance the Elements of Social Best Practice

In our workshops, we share best practices to help you create a winning formula. We’re here to discuss your questions and provide informed, data-backed answers you can trust.
    • Insight-to-Messaging Workshops Working together to turn data from interviews and focus groups into social-first campaigns.
    • Social Sync Workshops Aligning internal teams on messaging, content pillars and strategic direction.
 

Social Strategy

An Equation for Success

Firstly, your winning social media strategy needs industry experts. Media people, one might say. Think of us as your social media planner, building a playbook that guides your social media activity. The Social Lab takes a question-led approach to content planning. We ask who? What? Where? Why? How? This generates layered research, a nuanced understanding of social trends and quality content ideation.

Social Management Retainers

Let Us Do the Heavy Lifting

The Social Lab offers full-service social media management on retainer, where we run your social channels for you. We work flexibly, offering long-term working partnerships and media management on a project-by-project basis, providing you with:

  • Tailored Support

Whether that’s workshops with your internal team, strategic guidance or comprehensive social media management.

  • Scalability

Businesses grow and priorities shift; flexibility allows us to work dynamically and adjust how we collaborate based on your business needs.

  • Expertise on Demand

Long-term or short-term, we’re here to advise you and support your business goals.

  • Seamless Integration

We work alongside your internal teams and external partners, ensuring a cohesive approach to social media strategy.

Content Creation

We Put Your Audience Under the Microscope

Our people-centred approach to content creation helps you cut through the noise and stand out in a way that aligns with your brand. In each social media campaign, we focus on quality, creative video content that puts a face to your business. Our service includes end-to-end production of video assets, from briefing and shooting to editing. You will have emotive, thumb-stopping content ready to post. We play with the trends and run with the references until we find the winning content combination.

Who we’ve worked with

Case study 1

To raise brand awareness of All Nippon Airways (ANA) as Japan’s largest and only 5-star airline for their London to Tokyo route and communicate this to potential guests.

  • 800% increase in EMEA routes to japan
  • ANA is growing four times faster internationally than it’s main competitor.
  • 8.2% increase in European passengers since 2018.
  • 5.1% increase in total revenue in the last year

Case study 2

A decade ago, The Media People identified the remarkable advantages of Shared Ownership.

  • Our Content Was Seen Over 11 Million Times… And Heard Almost 7 Million Times.
  • 18.3 Million Impressions Delivered Offline And Online.
  • 20,000 New Website Visits To Our Shared Ownership Week Website.
  • 22,669 Leads Generated.
  • 553,000 3 Second Video Views.
  • £155,000 Media Investment… With An Additional £46k + Media Value.

Case study 3

Although the campaign pushed Avis away from the kind of messaging traditionally seen in the sector, it was worth the risk.

  • 17.4% AVERAGE AD RECALL ACROSS THE FIVE MARKETS
  • 185,000 NEW APP USERS
  • 14% BOOST TO BRAND CONSIDERATION
  • 7X INCREASE IN WEB CAR QUOTES IN IN CITIES WHERE THE ADS RAN

Case study 4

Following the Churchill Promise Christmas Campaign, we wanted to continue to hear from the Owners of Churchill Retirement Living.

  • 28.5K organic social views
  • 1.2k organic engagement
  • 141% increase in organic website traffic
  • 727k impressions
  • 18k clicks

Case study 5

The campaign continued to generate the high levels of leads L&Q had been enjoying but by building a more accurate picture of the target audience it meant those leads were now much more likely to be eligible for Shared Ownership. The process became more time and cost efficient for L&Q.

  • 90% OF APPLICANTS ELIGIBLE FOR SHARED OWNERSHIP