Event
Spilling the Tea with Churchill Retirement Living
21st May, 2024
Driving footfall to Elephant Park, a dynamic Central London neighbourhood nestled in the heart of Elephant and Castle.
The Brief.
Drive footfall to independent retailers and create engaging, authentic content to make the park a vibrant destination for Londoners, showcasing its retailers, amenities, activations, promotions and community.
The Solution.
We developed a deliberate organic social media strategy that focused on showcasing the diverse and creative people behind the retailers and brands by sharing their backgrounds, journeys and stories in a human and authentic way. These stories created a real sense of neighbourhood across Elephant Park. They gave us exactly what we needed to create relatable and meaningful content for social media whilst simultaneously providing value to consumers. And it worked. We saw huge growth in organic engagement and footfall to Elephant Park.
