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Who we work with
Airlines and transport, tour operators, cruise lines, car hire, hotels and tourist boards, in the UK and internationally.
For airlines, tour operators, car hire, hotels and destinations. More trip research now happens in ChatGPT and other AI assistants, alongside Google. We help your brand show up in those answers, then win the booking directly, not through an online travel agent.
We lead global media strategies for travel brands, working with a network of local agencies around the world. You get one joined-up plan and one point of contact, with the local knowledge that makes it work in every market you sell in.
Airlines and transport, tour operators, cruise lines, car hire, hotels and tourist boards, in the UK and internationally.
Including All Nippon Airways, HX and Avis.
Local agency partners around the world, led by one global strategy.
Partnerships with travel media brands, and content from accredited travel writers.
Our priority is understanding your business, your travellers and your objectives. Audience profiling and data analysis show who your travellers are, what inspires them and when they're ready to book, because a weekend city break and a bucket-list cruise behave nothing alike.
From there, we plan offline and online together. TV, out of home, press and partnerships inspire travellers at scale, and we build your digital channels around them, so search, social and programmatic are ready to capture the interest they create. Paid and organic search are planned as one through Total Search, and that includes AI search, so your brand shows up in the AI answers travellers increasingly use to plan trips, as well as on Google.
Then we implement, measure, test and report. Everything comes together in Total Intelligence, our in-house data platform, so you can see how the whole mix worked, on and offline.
Travel is a considered, emotional purchase, and the journey from dreaming to booking can take months.
We plan brand and performance together across Awareness > Consideration > Convert, so the activity that inspires travellers is still working for you when they’re ready to book direct.
More of that research now happens in AI tools as well as on Google, so we make sure your brand is visible in both.
Travel is bought on trust and inspiration, and one of the best ways to earn both is alongside media brands travellers already read and trust.
We build meaningful partnerships with travel and traditional media brands, creating unique opportunities that work both commercially and editorially: sponsorships, editorial features and original content from accredited travel writers. They put your brand in a trusted, inspiring setting that an ad alone can’t buy.
Partnerships work hardest when they’re connected to the rest of the plan, with digital activity ready to capture the interest they create and the results measured alongside everything else.
Three travel briefs, three different challenges: changing how a category talks about itself, building awareness for a long-haul route, and selling a trip with one of the longest consideration cycles in travel.
A campaign across five European markets. It delivered 17.4% average ad recall, a 14% lift in brand consideration, 185,000 new app users and a sevenfold increase in web car quotes in the cities where the ads ran.
Building awareness across EMEA for ANA's London to Tokyo service, up against carriers with far more name recognition on the same route. The job is to earn a place in the consideration set for travellers who might not think of ANA first.
We lead global strategy and built a network of local market partners for delivery. Together we support sales of HX expeditions and launch the brand in new markets. We also built a data platform with bespoke reporting that aligns HX’s business metrics with its marketing metrics.
What travel brands ask us most, from running campaigns across several countries to AI and trip planning.
A travel marketing agency plans and buys the media that grows travel brands and turns inspiration into bookings, for airlines and transport, tour operators, cruise lines, hotels and tourist boards. For us, that covers audience insight, global and local media planning, media partnerships, content, search and AI search, and measurement through to revenue.
Yes. The Media People ran the Avis campaign across five European markets at once and has delivered brand awareness work for All Nippon Airways across EMEA. Multi-market travel work needs one plan with local nuance, not five disconnected plans in a shared folder.
Destination marketing sells a decision nobody has made yet, so it starts with inspiration: video, out of home, social and partnerships with travel media and writers. ‘Where should I go for…’ is also a question travellers increasingly ask AI tools, so being visible there helps too.
Among travellers who use AI to plan trips, standalone AI platforms such as ChatGPT are now the most common starting point: 44% in the UK, 48% in France and 51% in Germany (Phocuswright, Europe Consumer Travel Report 2026). It’s still a secondary tool for most travellers, but it’s growing, so we help travel brands stay visible in AI answers as well as on Google, as part of a wider plan.
Measuring travel marketing over a long booking window means not relying on last click. Branded search movement, assisted conversions, direct booking share and regional testing all matter more, and they need to sit in one measurement view before any of them tells you much.
Tell us where you want to take your brand. We’ll show you how we’d reach the right travellers, in the right place, at the right time.
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