Events & Webinars
IAB AI Growth Summit 2026 takeaways: confidence, challenge and the grief of letting go
9th July, 2026
Summary
- The London Home Show Spring 2026 took place on Saturday 18 April 2026 at the QEII Centre in Westminster. Share to Buy, which hosts the show, reported more than 2,000 visitors and 36 exhibitors.
- In the run-up, The Media People (TMP) ran its Do It For The Future campaign in partnership with Share to Buy Live.
- Nine housing providers sponsored the campaign, including Places for People, L&Q, Peabody New Homes and SNG (Sovereign Network Group).
- For the housing providers we work with, the value of the day is in candid conversations with potential buyers about the housing market.
If you market homes to first-time buyers, this is our record of the London Home Show Spring 2026 and the Do It For The Future campaign that led up to it. Footfall matters. But what our clients value is hearing, first hand, what’s holding people back and what would help them take the next step.
What was the London Home Show Spring 2026?
The London Home Show Spring 2026 was a free, ticket-only exhibition for first-time buyers and anyone looking for an affordable route into homeownership. It ran on Saturday 18 April 2026 at the QEII Centre in Westminster, supported by the Mayor of London.
Share to Buy hosts the show through Share to Buy Live, its events platform, and describes it as “the country’s no.1 first time buyer event” on its London Home Show page. Its recap of the day reported over 2,000 visitors and 36 exhibitors, and 87,000+ prospective buyers since the show launched in 2013. The previous show, on 27 September 2025, was part of Shared Ownership Week: here’s our recap of the London Home Show Autumn 2025.
| At a glance | |
|---|---|
| Event | London Home Show Spring 2026 |
| When | Saturday 18 April 2026, 10am to 5pm |
| Where | QEII Centre, Broad Sanctuary, Westminster, London SW1P 3EE |
| Organiser | Share to Buy, through Share to Buy Live |
| TMP’s role | Ran the Do It For The Future campaign with Share to Buy Live |
| Attendance | Over 2,000 visitors (reported by Share to Buy) |
| Exhibitors | 36 (reported by Share to Buy) |
What was the Do It For The Future campaign?
Do It For The Future was TMP’s campaign for the London Home Show Spring 2026, run with Share to Buy Live. It brought partners, agencies and media together to encourage people to take their next step towards homeownership.
The line will be familiar from Shared Ownership Week: “Do it for the future. Do it with Shared Ownership” was its message in 2024 and 2025.
The campaign’s sponsors were:
- Places for People
- Square Roots
- L&Q
- Peabody New Homes
- NHG Homes
- Southern Housing New Homes
- SO Resi
- Pocket Living
- SNG (Sovereign Network Group)
What was on at the London Home Show Spring 2026?
The London Home Show Spring 2026 line-up, announced before the show, was designed to make buying a first home feel less daunting. It offered visitors the chance to:
- explore hundreds of homes to buy or rent across London and beyond, and speak directly to the housing providers selling them;
- join live, expert-led sessions on Shared Ownership, mortgages and the legal side of buying;
- get one-to-one advice from mortgage brokers and legal professionals, including free mortgage appointments in the Affordability Space, which Share to Buy’s recap called its biggest yet;
- try two new additions: a live podcast recording and an Inspiration Space for interior ideas.
Why do housing providers value the London Home Show?
The London Home Show puts a housing provider’s potential customers in one place for a day, so they can hear first hand how people feel about the housing market.
Those conversations sit alongside the numbers. TMP has published its own first-time buyer research in the Insight Hub since 2022, and our data and analytics team researches and analyses audience data for the campaigns we run.
Ahead of the show, the TMP team planned to be there on the day to support the campaign and catch up with partners.
Frequently asked questions
Who runs the London Home Show?
Share to Buy hosts the London Home Show and has held London Home Shows in spring and autumn. The autumn show has taken place during Shared Ownership Week. Shared Ownership Week is run as a joint venture between Share to Buy and The Media People.
Is the London Home Show free?
Yes. Entry is free, but it’s a ticket-only event, so visitors register in advance.
What is Shared Ownership?
According to gov.uk, Shared Ownership lets you buy a share of a home, usually between 25% and 75% of its value, and pay rent to a landlord on the rest. You can buy more shares later, known as staircasing.
Want to understand what your buyers are really thinking? Talk to our property team.
